PR, Publicity and Advertising
PR
Public relations (PR) is about managing reputation. Editrix gains understanding and support for clients as well as influencing opinion and behaviour using media and communication to build, maintain and manage their reputation. We communicate key messages to defined target audiences, monitor publicity and conduct research to ascertain any concerns and expectations. Typical PR tasks offered by Editrix involve:
- planning, developing and implementing PR strategies
- liaising with key spokespeople
- liaising with and answering enquiries from media, individuals and other organisations
- researching, writing and distributing press releases to targeted media
- writing and editing in-house magazines, newsletters, case studies, speeches, articles, SEO articles and annual reports
- preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, advertisements, and any other promotional literature
- maintaining and updating website copy
- commissioning market research
- managing the PR aspect of a potential crisis situation
As always, give us a call and we can discuss your individual requirements.
Publicity and Advertising
Editrix Virtual Assistance, in partnership with John Tulloch Associates, can count on additional and particular experience in the specialist fields of advertising, publicity and design communication. Together they provide a marketing and advertising service for clients; a modern and adaptable design and publicity facility, covering all aspects of advertising, press publicity, layout, design and electronic artwork - areas of expertise essential in meeting the challenges of today’s changing markets, and responding more and more to modern, instant methods of communication.
This service includes all forms of print work, media selection and appraisal, campaign planning, copywriting, public relations and other forms of promotional communication. We will produce a wide range of design solutions in answer to specific client briefings and which are aimed at achieving particular goals and targets.